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What can marketers do now to manage brands through the media transparency...
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
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Five common traps when assessing or defending agency value
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
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Marketing transformation: a cautionary tale of two marketers and two very...
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
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7 ways you might be demotivating your existing agencies
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
View ArticleHow to survive first contact with the agency marketplace – the composite pitch
This post is by Nathan Hodges, TrinityP3‘s Managing Director ANZ. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team...
View ArticleManaging Marketing Costs for 2020
This post is by Nathan Hodges, TrinityP3‘s Managing Director ANZ. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team...
View ArticleUnintended messages in client-agency relationships
With his third law, Isaac Newton told us that ‘for every action, there is an equal and opposite reaction’. Much later, Edward A Murphy famously observed that ‘if there are two or more ways to do...
View ArticleTails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation,...
View ArticleWhen it comes to paying your agencies, you need to follow the money.
Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others think they have already negotiated a cracking deal with their agency and...
View ArticleRestructuring your marketing department – the five challenges
In a perfect world, marketing strategy, once set, would remain constant while marketing tactics change to meet market, commercial, technical and competitive developments. In the real world, marketing...
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